This course highlights the importance of understanding organizational behaviour, by drawing from various perspective of study such as management, anthropology, sociology, information technology, ethics, economics as well as psychology. It provides a foundation for effective management of people in the organization by explaining how organizations work at all organizational levels, from individual motivation to team dynamics to organizational structure. This course provides the essential knowledge and skills of effective Organizational Behaviour that can help organizations to prosper and gain competitive advantage. Competitors can easily copy a firm’s technologies, products, processes, and structures, however it is tough to duplicate a core of talented, knowledgeable, motivated employees who not only continuously improves
themselves but also the organization’s performance.
themselves but also the organization’s performance.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
This course focuses on the importance of managing operation; how to implement them strategically to improve productivity and to achieve competitiveness. In achieving this, the course covers important areas in Operation Management and two other today's operation management related concepts which are Quality Management and Supply Chain Management. Managing quality in daily operation is discussed through topics
such as TQM and Statistical Process Control. Supply Chain Management on the other hand emphasizes on the challenges in matching demand and supply, eliminating waste, and reducing costly inventory. Discussions on qualitative theories and revision on quantitative techniques cover both manufacturing and service industry.
such as TQM and Statistical Process Control. Supply Chain Management on the other hand emphasizes on the challenges in matching demand and supply, eliminating waste, and reducing costly inventory. Discussions on qualitative theories and revision on quantitative techniques cover both manufacturing and service industry.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
This course is designed to examine important theories and issues pertaining to corporate entrepreneurship in the competitive global market. Classical theories, the latest business models, and current issues on entrepreneurial strategy will be discussed. The focus of this seminar will be on issues and research of innovative entrepreneurial approaches and their effects on business sustainability and the firm's competitive advantages. This course examines application of best practices in strategic entrepreneurship approaches on organizational structure, systems, process. Special emphasis are on strategic renewal, strategic venturing, and
entrepreneurial orientation for facilitating entrepreneurial competitive advantage.
entrepreneurial orientation for facilitating entrepreneurial competitive advantage.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
This course covers the importance of managing knowledge and human resources, as well as
developing awareness on how to gain and sustain a competitive advantage through human
capital and knowledge utilization. It investigates the strategies for empowering organizational
members to manage organizational transformation processes in a national and global
environment. This course also examine the challenges and issues pertaining to human capital and researches that has been undertaken relating to human resources and the interplay of knowledge creation, acquisition, dissemination and utilization.
developing awareness on how to gain and sustain a competitive advantage through human
capital and knowledge utilization. It investigates the strategies for empowering organizational
members to manage organizational transformation processes in a national and global
environment. This course also examine the challenges and issues pertaining to human capital and researches that has been undertaken relating to human resources and the interplay of knowledge creation, acquisition, dissemination and utilization.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
This Global Business Economics course offers the understanding of influence of global economy on the relationship among firms, competitors and consumers. It integrates economic modes of thought and business strategies to analyse business situations for managerial decisions in a global perspective. In general, theory of consumer behavior, demand analysis and business forecasting allow businesses or firms to understand and guage their customers' preferences, decisions and demand. On the other perspective, the nature of industry, market structure, business strategies and pricing strategies have great impacts on business performance. The influence of global economy on managerial decisions are further illustrated via case studies included in this course.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
The purpose of this course is to provide students to advance data analysis technique frequently used in applied business and economics research. This would include giving a thorough and practically guide to best-practice modern and contemporary data analysis. The course conveys the essential stages of data analysis, and give into in-depth analysis in regard to any particular data analysis methods. Students will be exposed to statistical and econometrics concepts and skills to expand their knowledge and to formulate business policy through scientific research.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
This course will look at the role and responsibility of a manager in meeting the competing needs of stakeholders within the multinational business environment. Students will be exposed to the strategic perspectives of domestic and international investment and financing decisions. They will also develop advisory skills in planning strategic acquisitions, mergers and corporate re-organisations. Finally, students will be exposed to the existence of risks in business and the sophisticated strategies which are employed in order to manage such risks.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
This course integrates marketing research into strategic decision-making process in global business. The key areas are build on marketing thoughts and theories, methods and strategy alternatives for the businesses to adopt, and the implementation of strategic marketing management that contribute to strategic success of global businesses. The focus of this course will be on issues and research in commercializing new global products, venturing into international markets, sustainable business decisions, and ethical considerations in global marketing strategies.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
This course is designed to analyse the important conceptual ideas of strategy and leadership. Classical theories, the latest models, and current issues on strategy and leadership will be discussed. The focus of this course will be on the issues of effective strategy and leadership, and their effects on business sustainability and competitive advantages.
Delivery: Blended
Duration: 14 weeks
Skill Level: Advanced
Course Fee: RM 3600
