Section outline
-
-
Learning Outcome
By the end of this unit, students will be able to:
•Define the basic concepts in marketing•Describe the customer-driven market strategy•Explain the elements of marketing mix
-
-
-
LU2: Introductory Video
Introductory Video of Learning Unit 2: Developing Marketing Strategy
-
LU2: Teaching Video
Teaching Video of Learning Unit 2: Developing Marketing Strategy (Part 1)
-
Teaching Video of Learning Unit 2: Developing Marketing Strategy (Part 2)
-
Teaching Video of Learning Unit 2: Developing Marketing Strategy (Part 3)
-
LU2: Notes
Note (PowerPoint slide) for Learning Unit 2: Developing Marketing Strategy
-
-
-
Learning Outcome
By the end of this unit, students will be able to:
•Explain the concepts, techniques and tools of human resource management in small business context.•Describe the importance of effective human resource management in small business•Understand different strategies in managing human resource in small business context -
LU3: Introductory Video
Introductory Video of Learning Unit 3: Human Resource in Small Business
-
LU3: Teaching Video
Teaching Video of Learning Unit 3: Human Resource in Small Business
-
LU3: Notes
Note (PowerPoint slide) for Learning Unit 3: Human Resource in Small Business
-
-
-
Learning Outcome
•By the end of this unit, students will be able to:•Determine source of financing for micro and small business.•Prepare budgeting and costing for micro and small business.•Describe the three common financial statements (Profit and loss Statements, Balance Sheet Statements and Cash Flow Statements)
-
-
-
LU5: Introductory Video
Introductory Video of Learning Unit 5: Financial Planning for Small Business
-
LU5: Teaching Video
-
-
-
Learning Outcome
By the end of this unit, students will be able to:
•Describe the importance of business plan•Explain the component of business plan -
LU6: Introductory Video
Introductory Video of Learning Unit 6: Writing a Business Plan
-
LU6: Teaching Video
Teaching Video of Learning Unit 6: Writing a Business Plan
-
Background Colour
Font Face
Font Size
Text Colour
Font Kerning
Image Visibility
Letter Spacing
Line Height
Link Highlight